Guest in Residence was founded by Gigi Hadid in New York City in 2022. With an emphasis on ethically sourced cashmere, the brand brings tried-and-true classics to new audiences for everyday wear.  The label’s name, says Hadid, speaks to a more conscious way of living and to the fact that “we’re all guests on this planet.” It is also a nod to the tradition of handing down treasured items of clothing to the next generation—"guests in residence in the pieces we wear.”