Apuntob is the Rome-based label of designer Barbara Garofalo, who named the brand in tribute to her milliner grandmother, Angela Brunozzi—hence A.B, or Apuntob. Guided by the philosophy that “the goal is not to dress but to live,” Garofalo creates clothing that prioritizes simplicity, movement, and ease. Each piece is made in Italy using only the highest quality natural fabrics, blending thoughtful construction with quiet elegance. The result is a wardrobe that feels as effortless as it is refined—timeless, tactile, and deeply wearable.